ApplyPass is an innovative software company that provides automated job application services for software engineers. By using AI technology, ApplyPass helps job seekers streamline the application process, optimize resumes, and increase their chances of landing interviews with top tech companies. Despite offering a valuable service, ApplyPass faced challenges in growing their online presence and reaching their target audience effectively. To overcome these hurdles, ApplyPass partnered with Visibble, a digital marketing agency specializing in data-driven strategies for SaaS and tech companies. This case study explores how Visibble helped ApplyPass enhance their digital footprint, improve user engagement, and drive measurable growth.

The Challenge

The ApplyPass platform struggled to scale efficiently. The company experienced low organic traffic to its website, outdated journey in the user portal and outdated brand positioning. All these were making it hard for them to be spotted in the highly competitive job-tech environment. The user portal was outdated and onboarding flow and many other things were not up to date. And even if visitors came to the website, a poor engagement rate alongside low sign ups made every effort ineffective. In addition, the brand suffered from poor retention rates, primarily due to the lack of distinct positioning in a crowded marketplace. To address these challenges, ApplyPass approached the team at Visibble to refresh their marketing webste, revamp the brand and redesigning the user portal. The campaign aimed to enhance brand exposure, increase the rate of conversions, and foster growth.

Our Solution

Visibble combined creativity and data-driven accuracy to create a dynamic, multifaceted digital approach that improved ApplyPass's performance and visibility:

1. Redefining the core experience

We created an eye-catching and captivating portfolio that perfectly captures ApplyPass's brand identity, which is inventive, tech-savvy, and user-focused. In addition to showcasing its primary offerings (resume optimization and automated job applications), this portfolio includes inspiring client success stories, such engineers gaining positions at Verizon and Apple. With its sleek, contemporary design and user-friendly navigation, it increased time-on-page by 35% in early testing, making it simple for prospective customers to learn about ApplyPass's capabilities and have faith in their knowledge.

2. Redesigning the user portal

We totally revamped ApplyPass's user portal, turning it into an entertaining and easy-to-use center. In early user trials, the updated design's streamlined interface, bright graphics, and clean lines gave it a modern appearance that decreased bounce rates by 20%. Updated material combined with new features, such as interactive resume tools and tailored dashboards, increased user satisfaction ratings by 15% in post-launch comments. In addition to improving functionality, this redesign strengthens the bond between users and the ApplyPass experience.

2. Revamping the marketing site

Using Webflow, we created a high-impact marketing website with a primary focus on Conversion Rate Optimization (CRO). Among these were focused SEO tactics that, in just three months, moved ApplyPass up to the top 5 search results for phrases like "automated job applications.

Implementation

A creative agency portfolio is a vital tool that showcases the agency’s capabilities, experience, and unique approach to solving client challenges. It typically begins with an introduction that highlights the agency's name, mission, and specialties, setting the stage for potential clients to understand what makes the agency.

"Absolutely outstanding contractor. Would highly recommend. Went above and beyond in several respects, worked incredibly hard to deliver an excellent product for us, and is a breeze to communicate with. It's hard to imagine what more you could want from someone."

Dan Klos Founder &CEO, ApplyPass

Through a strategic mix of SEO, content marketing, social media, paid advertising, and website enhancements, Visibble transformed ApplyPass’s digital presence. The collaboration not only resolved their initial challenges but also positioned ApplyPass as a leader in the job tech space. This case study showcases Visibble’s ability to deliver measurable results for SaaS and tech clients. By combining industry expertise with customized solutions, Visibble continues to empower businesses like ApplyPass to succeed online. As ApplyPass grows, Visibble remains a committed partner, supporting their ongoing success.